Brand X is delighted to welcome International Health Insurance danmark (IHI) as a client.

Working closely with IHI, Brand X will create campaign-related materials and actively manage the performance of IHI’s campaigns.

Mette Nøhr, Head of Web at IHI, said ‘We were looking for a Copenhagen-based agency to manage our online campaign activities in Danish, English and Spanish. In Brand X, we have a Google Partner that uses our preferred campaign tracking system, Headlight from TraceWorks. The combination of this with Brand X’s creativity, its close attention to performance metrics and its background in online financial services is what appealed to us most.’

Brand X’s Commercial Director, Jason Lambert, commented ‘We are proud to have won IHI as a client and look forward to the work ahead with this well-known and dynamic brand. IHI was one of the first insurance companies in the world to offer customers the opportunity to purchase international insurance policies online, and the company continues to innovate online and in its product line up. IHI’s approach to insurance – providing truly comprehensive solutions that offer genuine cover, rather than simple discount packages – is one that works in what we have seen is an increasingly discerning financial services marketplace.’

About IHI
International Health Insurance danmark (IHI) is part of the British United Provident Association (BUPA). BUPA is a global health and care organisation and as a provident association is able to re-invest all profits earned in better health and care services. With IHI part of the BUPA Group, nearly eight million customers world wide rely on the organisation's excellent services in private healthcare.

Visit IHI.