In our white paper, Running Successful Campaigns with Google Adwords, we explain some important methodologies for measurable success using Google Adwords.

Knowing how to tune into the online audience for your products and services can be the key to success.

Google has a huge share of the online advertising market, and one of its primary tools for advertisers is its Adwords programme. Many advertisers do not know how to fully exploit Adwords or how to precisely measure its effectiveness. In our white paper, we will explain some important methodologies for measurable success using Google Adwords.

For advertisers, there is a lack of skilled agencies and practitioners that can offer integrated campaigns, covering Google Adwords and other media, both domestically and abroad. Many advertisers are not maximising the potential of their advertising money, and often advertising funds are being mismanaged by the agency or internal staff given the job.

There is still a lack of focus on delivering results according to key metrics such as Cost per Lead (CPL), Cost per Acquisition (CPA) and lifecycle yield from the customers acquired. Cost per Click (CPC) is still an important metric, and the differing rates between CPC and CPA between campaigns and media can reveal interesting data on relevance of the offering compared to the advertisement – which in turn provides an opportunity for ongoing campaign refinement.

This purpose of the Brand X white paper on Running Successful Campaigns with Google Adwords is to provide insight into successful Adwords campaign management, and to provide a clear path for advertisers to follow to reach advertising ROI from this channel.

For the full white paper on Running Successful Campaigns with Google Adwords, contact us with the text Google White Paper in the message field.