Integrated with Headlight

When you spend money on advertising, you want to make sure that you can tell if it's worth it. When you work with Brand X, you will have the answers to what's working where so we can constantly improve advertising spend.

For in-depth intelligence on campaign performance, Headlight from TraceWorks is a great solution.

Headlight offers the following benefits:

Total transparency on advertising media costs

Near real-time conversion reporting

Banner serving

Tracking organic traffic's source and performance

Custom dashboards for monitoring your set of KPIs

Headlight is implemented on your website by use of a number of Javascripts. There's one to place on every page of the website, and then separate conversion scripts for each key target action you wish to monitor.

What's more, through its work with Brand X, TraceWorks has made it easy to inject campaign data into Salesforce or the CRM/database of your choice. Want to know exactly which campaign a specific lead or customer came from? Headlight has the answers!

Get in touch today for more information on how your Brand X CMS website can bring you extensive marketing intelligence using Headlight.