How do you know you're making a good choice of agency? How can you tell what makes an agency the right one to work with, and how should you engage with that agency? Some useful pointers can be found in a balance of Magic & Logic.

We found a white paper recently that was really interesting reading. It covers some proposed best practices for marketing departments, the procurement function and agencies working together and evaluating each other.

Some interesting points that come out of the white paper include:

• the importance placed on that three-way relationship being viewed as a partnership
• the importance of working with an agency that has a strong commercial focus and a tight grasp on campaign metrics
• the importance of creating an environment and structure for creativity

The full white paper here can be requested via the Magic & Logic website.

We strongly believe that Brand X checks all of the boxes, so contact us to hear more about our own blend of creativity and discipline that can breathe new life into your marketing and business development.