Improving your marketing performance is about improving a number of individual metrics for a significant overall effect.

Take the following example, where we achieve a 20% reduction in media costs for you, improving the Click Through Rate (CTR) by 20% - with compelling advertising creative - and achieving a 20% improvement in conversion rate based on changes we might recommend for your website’s campaign landing pages. The result in this example is 80% more leads for your sales team to convert. This level of improvement is not guaranteed, but entirely achievable given our track record and our approach to measurability and constant optimisation.

Budget (E.G. USD. EUR or GBP)	5,000	5,000
CPM	15	12
Impressions	333,333	416,667
Click through rate	2.00%	2.40%
Clicks	6,667	10,000
Conversion rate	5.00%	6.40%
Leads	333	600
Increase in leads		80%

When we first start talking to new prospective bank and brokerage customers, we are often quickly able to provide a broad indication of the kind of performance improvements we might be able to make.

We’re not here to sell anyone unrealistic promises, but to openly allow you to benchmark your own performance and take advantage of our knowledge and skills to grow your business. Do you want to know how strong your brand is, and what this means to your marketing effectiveness? Do you want to know how appealing your offering really is? In our dialogue with you, we may be able to give you an accurate picture of exactly what you’re doing really well, and what can be improved.

A Powerful Partner

Brand X was founded in 2005 and our team now has more than 15 years’ combined experience in marketing for online banks, brokerages, IBs and IAs. We have also created numerous successful white label and affiliate programmes. When you work with Brand X, you gain a partner committed to 100% transparency and commercially-viable marketing.

With expertise in forex, CFDs, spread betting, stocks and insurance, Brand X has great experience of the global mediascape for online banks and brokers to promote their retail and institutional offerings. Our buying power means we can get you the advertising deals you can only dream of. With your campaigns optimised for success, your cost per lead and cost per client can be dramatically reduced. We don’t stop there though. The purpose of marketing is to drive sales and, when we work with you, one of the first things we’ll do is understand how our marketing activities must feed your sales process.

If you think you could get more from your marketing, talk to us now. Why pay for marketing that just doesn’t work when we can tell you what probably will work?

Consultations start with a phone call or a one-to-one video conference with a Brand X campaign manager and online trading specialist. To meet us now, in person, download Netviewer here and then give us a call!